Check out the two clips Euronews did on Lift France 10. We had an amazing time in Marseille, the official Lift France 10 videos will be published in a few days.

Amit Zoran is a designer and student at Smart Cities Group of the Media Lab at MIT, where he has worked on many design projects, including mixed objects at the intersection of technology and culture.

He dedicated his research work in developing hybrid objects, a fusion between traditional and digital elements like his famous Guitar Chameleon . This electric instrument is an evolving and adaptable device, with a interchangeables oundboard to convert the acoustic guitar, not only digitaly but also in a physical manner. The quality of this guitar is connected to the physical property of materials that compose it, hence the idea to make them partly interchangeable.

He also designed Cornucopia (the horn of plenty), a 3D printer support. This machine addresses each of the fundamental processes that are central to the kitchen, mixing ingredients (through the "digital fabricator" who can assemble flavors and textures in the manner of Boris Vian's Pianococktail ), their physical and chemical processing (via the "mixer Virtuoso") and presentation (via the "robot head"). The idea behind the design of these devices is to imagine a "gastronomy digital optimizing both the potential for creative expression and personal digital as the kitchen. These instruments are not intended only to extend the range of what we can cook, but also to make them available digitally, collaborative, networked ...

These two examples of the more recent work Ami Zoran illustrate the particularity of its approach. His presentation will provide an opportunity to explore the question of hybridization: how culture meets technology and how the design is the crucible.

Haakon Karlsen Jr runs the 5-year-old MIT FabLab in Lyngen, up North in the Norwegian Alps. He also chairs the Fab Foundation, which co-ordinates the international network of Fab Labs.

“Few people tend to visit rural northern Norway from other parts of the world. Thanks to the Fablab network, we have been able to welcome the world's foremost and most imaginative experts, entrepreneurs and inventors

in Lyngen, allowing us to innovate in education, research, development and commercialization. But we also bring something that we have to the network: A sense of welcoming, of respect, and tolerance."

"In the Fab Foundation, we have struggled with the definition of "'What is a Fab Lab' for some time, and come up with this: Fab Labs are a global network of people who want to cooperate. The machines that equip them are tools to make this happen. In the beginning, a Fab Lab was a place for rapid prototyping. But more and more, Fab Labs turn into community centers where people come with all sorts of questions, projects and desires.

"All successful Fab Labs originate from, or become, a grassroots movement. You plant the seeds, but you're never sure what will grow. Theses roots need to be connected: Fab Labs must not be strangers in their own communities - even in their architecture. They need to be integrated in the local community. Then people can come in and tell about what they need where they live. The setting up of a Fab Lab needs a strategy on how to involve the community.

"The second most important thing is people: Who runs the Lab? You need people who burn for the idea, for this mix of local and global cooperation.

The 3rd success factor is, How to make the FabLab economically sustainable in a short period? There are solutions, from small prototyping to bigger projects, such as engineering other labs, organizing workshops... And the network can help.”

At Lift France 10, Haakon will share with us his experience with Fab Labs from around the world, what makes them successful (or not), what it takes to become a Fab Lab, and what comes out of them.

At the last Lift conference in Geneva, we teamed-up with frog design to conduct a new sort of partnership: a design research study of the conference itself. The point of this was to understand the participants' experience and to collect insights about what was working well and not so well about the conference.

We were interested to see if a design research approach could be relevant and bring feedback to re-design our events. frog design constituted a team of researchers with Adam Richardson, Elizabeth Roche and Eleanor Davies and Till Grusche who came to the conference and spent some time investigating the conference participants experience. Research techniques ranged from interviews to observations, workshops and diary.

Results from this study are now available on Slideshare:

For us, this report is full of interesting insights that help us to design upcoming events (and Lift11 more specifically).

Thanks a lot for the frog team as well as Tim Leberecht for allowing this to happen!

Objects are one of the oldest human creation, and in comparison, digital technologies are a new born, embodying innovation and modernity. The design agency NoDesign, composed by Jean Louis Fréchin and Uros Petrevski works on the way digital technologies can change objects.

The wallpaper of augmented reality, designed by Fréchin and Petrevski, winner of the Musée des Arts décoratifs price, explains this idea. The so-called FabWall, is the product of a strategic thinking about the evolution of conception, making and distribution of wall paper. Born from the hacking of wallpaper machine, this work contains digital informations (pictures and text) which can be revelaed by a computer or an iPhone. This project takes part in a reinvention pace of the digital productive system. You will have the chance to discover the FabWall at the heart of Lift Experience in the Cabinet des Curiosités Numériques of Nod-A.

Lift Experience will gather two other creations by NoDesign : the WanoMirorwho broadcast tweets in a surprising way, and the Wablog.

At Lift France 10, Uros Petrevski and Jean Louis Fréchin will speak in the session « FabLabs : reinventing industry ». They will discuss the contribution of digital technologies to design objects and the FabLab challenge for industries.

A long-time participant at Lift Conference, Stefana is currently a visiting researcher at the Department of Anthropology at University College London. Trained originally as a cognitive psychologist in Geneva and Edinburgh, she became interested in Human-Computer Interaction. She spent 15 years working in applied research and consulting at CB&J (a company specialized in human factors and user research that was acquired by IconMedialab in 1999) and at Swisscom where she was responsible for the development of the User Observatory at Swisscom.

More specifically, she is interested in two research angles: the evolution of digital activities at home (information, leisure, communication and self expression) and the analysis of complex and highly automated work environments in aviation and process control. All of these projects had in common an ethnographic approach to capture evolving social practices and a design intent to inform and support the conception of new tools and services.

At Lift France 10, she will give a presentation about how people cope with information in the workplace. She will describe how most of these come from the massive irruption of private communication and how it influences workers' behavior.

Alma Whitten, privacy expert at Google was featured in Forbes in the article Google: Privacy Is Alive And Well. All publications by Alma are available on her Google Research page.

Meet the director of the movie„Us Now“, Ivo Gormley. His free available documentary on social networks features leading thinkers on the power of the web such as Clay Shirky, Don Tapscott (Author of the long tail) and Lee Bryant. Watch the movie here.

Tellart, the company of Lift speaker Matt Cottam, produced the GPS technology for a great, innovative marketing campaign in NYC: Check out the video (http://realgood.bludot.com/thefilm )and discover what happens with unattended beautiful design chairs on the streets of New York City. Read also the article in the New York Times about the project. At Lift France 10 Matt will present in the Fablabs Session „Future things, future design process and challenges”

Our keynote speaker Anab Jain was portraied in Wired (UK). Check out the article and learn more about the solar-powered airships and walking houses Anab and her company Superflux produced for the London Design Festival. At Lift France 10 Anab will talk about „Designing for implications“.

What is the next step in fast food production? 3D food printers! Learn more about Amit Zoran’s project at MIT lab, published in Engadget.

On the morning of the second day we will have a session called „Enlarge your brains!“ dicussing how we can become smarter, individually and as a community. Anders Sanderberg, transhumanist at the Future of Humanity Institute (FHI) Oxford University, was interviewed by our friends at Internet Actu-net (a Le Monde blog). Read the interview and find out how the augmentation of intelligence could evolve.

To meet all the 20 speakers of Lift France 10 check out the complete speaker roster and program. Buy your tickets now and join us for 2.5 days of inspiration and networking 50m from the mediterrean. Tickets are still available in pre-sales register here.

Lift T-shirts are all over the world. On stage with lucky joy, at SXSW with Robert Scoble, on the Lift stage with Korean entrepreneur Jaewoong Lee ... and now see at a party at Washington D.C, worn by Mike Radparvar, co-founder at Holstee. Thanks for sharing Fabian and thanks for the great design Bread and Butter, since 2007 :)

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WEB SQUARED, MAKING SENSE OF THE WORLD THROUGH SHARED DATA

Session 1: The New Science of Data

>Sam Pitroda, Adviser to the Indian Prime Minister - What can Indian innovation tell and teach the world?
>Yan Moullier Boutang, - How can we create and share knowledge out of the masses of data we collect on the world?
>Fabien Girardin, urban data researcher - From mobile data to visualizations of urban activity
>Jan Blom, Nokia research center - How can mobile phone users be more than sensors for data analysts?

Session 2: Open Public Data, a New Resource for Innovation and Participation

>Jarmo Eskelinen - Open public data: the finnish example, apps for democracy
>Michael Cross, The Guardian - How can open public data become reality? The "Free our data" initiative
>Hugues Aubin - Open public data and public transports in Rennes

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"FAB LABS", REINVENTING INDUSTRY

Session 3: Future things, future design process and challenges

>Matt Cottam, CEO Tellart - New material for physical computing and independent manufacture
>JL Fréchin & U Petrevski - Hacking industrial machinery to design desirable objects
>Amit Zoran, MIT - Personal fabrication: what does it mean? What are the opportunities?

Session 4: What If Anyone Could Make Almost Anything ?

>Adrian Bowyer, University of Bath - The RepRap: Towards open-source personal manufacturing?
>Ton Zijlstra, FabLab Foundation Netherlands - What does it take to BE a fab lab?
>Haakon Karlse, Fablab Norway - The global Fab Labs network

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"PEOPLE HACK", DISTRIBUTING CONTROL AND KNOWLEDGE

Session 5: Designing for implications

>Anab Jain, founder Superflux - Designing for 'implications': prototyping near future worlds with emerging technologies

Session 6: Enlarge your brains!

>Anders Sandberg, Future of Humanity Institute, Oxford University - From cognitive enhancement to collective intelligence
>Francois Taddei, researcher INSERM - Can we become smarter, individually and as a community?

Session 7: Embracing Complexity

>Stefana Broadbent, Digital anthropologist UCL - Dealing with information complexity and the limits of our attention span
>Manuel Lima, visualcomplexity.com - Designing visualizations to embrace and represent complexity
>Ivo Gormley, filmmaker and anthropologist - Us Now: the relationship between social innovation and digital technologies

Session 8: Privacy Revisited, Protect and Project

>Daniel Kaplan, CEO Fing - Privacy Revisited, Protect and Project
>Adriana Lukas - The Mine! project: personal data, identity and autonomy
>Alma Whitten, Google's privacy engineering lead - When personal data add value for each of us

Conference wrap-up

>J. Lévy, Professor Swiss Federal Institute of Technology - Wrapping up Lift France 10 from a social scientist's viewpoint